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They saw what happened with bike share. The exit strategy was always: get acquired by Ford, GM, or another major auto manufacturer who wants the ad space. OR l
by themagician 7y ago
They saw what happened with bike share.
The exit strategy was always: get acquired by Ford, GM, or another major auto manufacturer who wants the ad space. OR look to companies with massive ad spend: Citibank, Wells Fargo, BNP Paribas, Oracle, etc. that would love to have ads in places where ads aren’t allowed (eg. parks) through this loophole.
The scooters are just branded litter, which is a huge market. As long as they can claim it serves some other purpose, it’s legal. You could start dumping branded water fountains all over cities saying it has something to do with hydration and it would be allowed as long as there was an app that allowed you to donate in bitcoin.