That’s an oft repeated myth, but it’s not quite true, certainly not as broadly as stated. From an article by the EFF: > The circumstances under which a compan

That’s an oft repeated myth, but it’s not quite true, certainly not as broadly as stated. From an article by the EFF: > The circumstances under which a company could actually lose a trademark—such as abandonment and genericide—are quite limited. Genericide […] is very rare […]. Courts also set a very high bar to show abandonment (usually years of total non-use). Importantly, failure to enforce a mark against every potential infringer does not show abandonment. [1] https://www.eff.org/deeplinks/2013/11/trademark-law-does-not.. https://www.eff.org/deeplinks/2013/11/trademark-law-does-not....