Many states are just now having the ability to actually grow hemp, so I think that having a more mature farming community and better plant genetics is one step.

Many states are just now having the ability to actually grow hemp, so I think that having a more mature farming community and better plant genetics is one step. Essentially just the ability to make more CBD easier with more experienced farmers. I think another barrier is just the overall hype behind CBD. Everyone at least wants to try it This allows companies to jack up the price arbitrarily, because, "why not? people will still buy it." And even if legitimate companies did want to have cheaper prices, being too cheap can actually look bad form a market standpoint ("Oh this products is so cheap it must be bad or poor quality"). This along with the huge number of CBD companies has really ballooned the retail price for everyone. I think as supply and demand start changing, we will hopefully see more reasonable prices for consumers.