I uses coded prototypes. Deckware and clickables are sub-optimal. If you can code it and put it in someones hands, it allows them to see and experience the actu

I uses coded prototypes. Deckware and clickables are sub-optimal. If you can code it and put it in someones hands, it allows them to see and experience the actual value. The former explain to people what you think the value is. It's a nuanced by distinct difference. The former encourages group think and confirmation bias; I think the problem is important and the solution brings value, therefore it does. The latter allows you to identify who your customer is.