It won't do them any good if they don't have people in house who "get it". Look what happened with the Kin after they acquired Danger. Edit: another thing, the

It won't do them any good if they don't have people in house who "get it". Look what happened with the Kin after they acquired Danger. Edit: another thing, the top dogs in this space (Google and the staggeringly efficient Apple) have a lot of cash and are much more focused. So if they were to go all in in any market segment their money is likely to go a lot further than it would at Microsoft.