I actually clicked this expecting the article to be parodying the Friedman Unit (http://en.wikipedia.org/wiki/Friedman_%28unit%29 http://en.wikipedia.org/wiki/F

I actually clicked this expecting the article to be parodying the Friedman Unit (http://en.wikipedia.org/wiki/Friedman_%28unit%29 http://en.wikipedia.org/wiki/Friedman_%28unit%29) only to find utter sincerity!