Because there's no juicy licensing money to be made from getting Opus into the Bluetooth standard? Seriously, there's no real technical advantage to this weird

Because there's no juicy licensing money to be made from getting Opus into the Bluetooth standard? Seriously, there's no real technical advantage to this weird proprietary codec as far as I can tell - the performance and computational complexity seem to be pretty much on a par with Opus, even based on benchmarks and hardware that the new codec was designed to do well on.