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> this was a dumb move by vogue No. This was a dumb move by Advance Publications, who owns Teen Vogue. If companies want the benefits of owning half the market
by deogeo 7y ago
> this was a dumb move by vogue
No. This was a dumb move by Advance Publications, who owns Teen Vogue. If companies want the benefits of owning half the market, then let them share the stink of their corruption as well.
- notatoad 7y agoi get what you're trying to say here, the parent company deserves blame, but ultimately those parent companies are only worth what their brands are worth. The reason they have generic and forgettable names like "Advance Publications" is so they can absorb the stink of corruption without it tainting their consumer-facing brands. Putting the blame on a recognizable and valuable brand instead of a faceless parent company is the better way to get accountability. If you really want to spread the blame around, you can mention that it's the owner of Reddit and the parent company of Ars Technica, Wired and The New Yorker as well as Teen Vogue.
- deogeo 7y agoYou're right, I phrased myself poorly. Putting the blame also on all their subsidiaries, as you suggest, is what I meant.
- gowld 7y agoThe reason parents hide themselves is because they don't want all their special interest group customers to realize that the company also publishes magazines for people the customers dislike. Teen Vogue readers don't want to buy a magazine from Maxim or Modern Hunter or whatever.