They need to get their ducks in a row. The download and support process IS part of the whole UX. I just got an email from Mozilla asking me to download FF3.

They need to get their ducks in a row. The download and support process IS part of the whole UX. I just got an email from Mozilla asking me to download FF3. I clicked the link and was taken to a page clearly marked FF2. Seems their servers are quite unhappy at the moment.