3 ms·
Six figures? My guess is in the low thousands -- if that. Teen Vogue is not that big of a website -- according to SimilarWeb it gets 4M visits every six months,
by onlyrealcuzzo 7y ago
Six figures? My guess is in the low thousands -- if that. Teen Vogue is not that big of a website -- according to SimilarWeb it gets 4M visits every six months, which is less than ~22k visits a day.
A reasonable CPC for native content is under 10 cents. Assuming a 5% CTR (high), that's 1k clicks, for ~$100.
A reasonable CPM is also under 10 cents. That comes in at ~$200.
News articles don't stay on the front page very long.
It's amazing and pathetic how willing companies are to throw their reputation into the ground for almost no money.
- deleted 7y ago[deleted]
- tempsy 7y agoThe math is different when a company is paying for it. It's not the same economics as a random ad that shows up on the page.
- deleted 7y ago[deleted]
- onlyrealcuzzo 7y agoI know. They overpay for stuff like this. But in the order of 10s, not thousands. The point was, the OP guessed six figures. I was trying to make it clear that I can't imagine this being above the low four figures.
- deleted 7y ago[deleted]
- tempsy 7y agothis is dumb, but I don't think vogue is that dumb. for < $10k many individuals and corporations seeking to wash their reputation by pumping "fake news" could afford it, and if that were true you'd see a lot more of this. I can't imagine it would be that cheap.
- thaumasiotes 7y agoIt might cost more than $10,000 to publish something like this, but not all of that money goes to the venue. Just because Teen Vogue didn't have to write it doesn't mean nobody had to write it.
- gowld 7y agoWe do see a lot more of this. In all the papers all the time. Usually it's free (except for salaries of PR people) because the propaganda victims pay for it with their monetized eyeballs.