1) Is this a job interview or a pitch opportunity? Unclear from OP. Obviously this effects things a lot. 2) In general VCs will not be impressed by numbers tha

1) Is this a job interview or a pitch opportunity? Unclear from OP. Obviously this effects things a lot. 2) In general VCs will not be impressed by numbers that are good for a bootstrapper. They're used to people spending a million dollars to get a million dollars worth of sales. VCs over-emphasize dealmaking as a business skill, since it's what they do all day. So use statements hings like "I was responsible for negotiating affiliate deal X with partner Y". VCs value raw growth, even on a low base. So say things like "I've been driving traffic numbers up 50%/month for the last several months".