Totally agree with your first two points. I would also suggest experimenting with trial durations. I don't know how long it takes a typical user to setup your p

Totally agree with your first two points. I would also suggest experimenting with trial durations. I don't know how long it takes a typical user to setup your product and get to proof of value but perhaps it can be done in 14 days, maybe even 7. I personally believe that, in some cases and depending on the product, placing urgency on the user can yield positive outcomes. This also grants you additional freedoms to "nudge" the user, simple example, "setup an account and earn an extra week of trial". Good work and good luck, keep experimenting and measuring.