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They have high margins on products that retail for multiples of their relevant competition. The same is not true for AirPods. I find it extremely unlikely that
by the_watcher 7y ago
They have high margins on products that retail for multiples of their relevant competition. The same is not true for AirPods. I find it extremely unlikely that their margins are greater than 10%.
- mrep 7y agoHere is an airpod knockoff for $40 [0]. I bet their margin on airpods is higher than even their iphone. [0]: https://www.amazon.com/Bluetooth-Bluetoooth-Headphones-Sweatproof-Earphones/dp/B07S93YL9K/ref=sr_1_5?crid=14NAK60YZ1IL&keywords=wireless+earbuds&qid=1578442115&sprefix=wireless%2Caps%2C216&sr=8-5 https://www.amazon.com/Bluetooth-Bluetoooth-Headphones-Sweat...
- ctdonath 7y agoAs a favorite ad opined: "Sure you can get a hamburger for $1. But then you'd have to eat it."
- filmgirlcw 7y agoGiven Apple’s absolute dominance in supply-chain, I find this very unlikely. The reality is, Apple (either through the Apple brand or through Beats), was the only electronics company that could realistically achieve the economies of scale to sell truly wireless earbuds at this MSRP in 2016, but that doesn’t mean the margins don’t get bigger every single month. It’s true that the margins might be lower for another company, but audio is an insanely high margin industry. Even in retail, the markup between retailer cost and MSRP is often at least 50% — it Is often higher. And if you have the scale and supply chain to own literals every part and churn out a headset, it’s even higher.