Several brands' true wireless earbuds have been rated as just as good or better than Airpods, such as the Jabra Elite 65t and Anker Soundcore Liberty Air 2, for

Several brands' true wireless earbuds have been rated as just as good or better than Airpods, such as the Jabra Elite 65t and Anker Soundcore Liberty Air 2, for significantly less ($100 and under). Newer models (that are also cheaper) beat the AirPods Pro on every metric. I can't see how Airpods will continue to be a market leader if their competitors continue this trend; it'll end up like Android, where some people will pay a premium for a brand, and everyone else will pay less for a competitor.