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Don't folks usually track churn amongst cohorts anyways? Churn rate without any associated facts is almost completely meaningless, as you suggest, other than to
by xyzzy_plugh 7y ago
Don't folks usually track churn amongst cohorts anyways? Churn rate without any associated facts is almost completely meaningless, as you suggest, other than to elicit concern.
- jrochkind1 7y agoDid the OP?
- jlongster 7y agoI did not, but I was only focusing on the next year anyway. It's just something to take into account losing customers. If I take a pessimistic churn rate and it goes down over time I'll be better off. I haven't read the linked post, will do. I don't think I have nearly enough data to know customer lifetime though. I only have 4 months worth of data.