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> During that same era, Apple's slogan for the iPod was, notoriously: "Rip. Mix. Burn." So the argument that Apple didn’t outcompete Sony on marketing rests on
by kristianc 7y ago
> During that same era, Apple's slogan for the iPod was, notoriously: "Rip. Mix. Burn."
So the argument that Apple didn’t outcompete Sony on marketing rests on a marketing slogan from 20 years ago?
That slogan makes pretty clear to me what Apple’s priorities were and had been all along - put the customer’s needs at the forefront of their positioning.
- nicoburns 7y agoApple actually had a product for this too (itunes), which integrated with the ipod, and allowed you to seamlessly rip your existing CD collection and sync it to your ipod in one relatively simple piece of software. You can tell how important this was by the fact that apple produced a windows version of itunes. I believe CD ripping software was relatively niche before that due to legal concerns. I don't think it was just marketing.