A couple of key things make the experience fundamentally different from traditional headphones, for me: - I can carry the little dental-floss-case around with

A couple of key things make the experience fundamentally different from traditional headphones, for me: - I can carry the little dental-floss-case around with me everywhere in my pocket. Even if I don't plan on using them, I have them there just in case. Especially when it comes to noise-cancelling, this has a major effect on day-to-day life for me as unexpected use cases pop up. - It's not just the lack of a wire: one entire step is eliminated from starting and stopping using your headphones. You just put them in your ears, or take them out. There's no messing with a cord or even a menu on your phone. Something easy is made effortless, which matters. - Once in, they stay out of the way so well that you can leave them in even if you're not using them. Then when you do unexpectedly decide to watch a video, or take a call, your phone is already plugged directly into your headspace, no extra step necessary. - All the little details. The fact that taking one out of your ear pauses your media and placing it back in resumes it is essential for wearing them passively while out and about; ordering a coffee, etc. No fumbling with your phone for a pause button; the social signal for "I'm listening" is paired with what you want your media to be doing at that moment. All of this combines into an experience so frictionless it's mindblowing.