It works with group by group elections. So for example if 50% of Activision software engineers in Irvine vote to unionize, then Activision will have to bargin w

It works with group by group elections. So for example if 50% of Activision software engineers in Irvine vote to unionize, then Activision will have to bargin with the union for contracts for all the software engineers they have in Irvine. That's quite a low bar to start. All it take is one site with abusive management and they may make enough of their employees willing to get the ball rolling. If the union improves their conditions, other people may start to see it as a more viable option and it can spread.