an intent was there, but not the intent to create what became the eventual outcome. Buzzfeed has an intent - to create clicks. What GP was saying was that this

an intent was there, but not the intent to create what became the eventual outcome. Buzzfeed has an intent - to create clicks. What GP was saying was that this creates an unintended effect, that of political and social manipulation, which unfortunately ends up as an incentivized loop for Buzzfeed.