Yes, this is the thing... it is highly processed. It is a similar situation to nut milks and soy milk, which tend to be either highly processed, lacking real nu

Yes, this is the thing... it is highly processed. It is a similar situation to nut milks and soy milk, which tend to be either highly processed, lacking real nutritional value, or both. The other problem I think is that over time these meat substitutes will evolve to improve sales, and if the biggest buyers are fast food chains, that evolution will tend in the wrong direction.