This reads to me as a failure of imagination. Any mid size game development shop is going to feel this pain - not just giants like Microsoft and Google. I belie

This reads to me as a failure of imagination. Any mid size game development shop is going to feel this pain - not just giants like Microsoft and Google. I believe the Unity Game Engine has a user base in the millions? Even a subset of that may be small in comparison to the entire developer population but by no means microscopic.