For me (not about meat but other things) it's selfishness and ego. I care about me, I care about the picture of myself I have in my head and who I think I am. M

For me (not about meat but other things) it's selfishness and ego. I care about me, I care about the picture of myself I have in my head and who I think I am. My self-image and the kind of person I want to be (and want to pretend I am) are important enough to me that there are some things I do (or not). Everyone else? Looks like they have different delusions, fantasies and aspirations about who they are and who they want to be.