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I see this said a lot but I'm not clear who else it could possibly be for besides people who like trying novel things. People who care about quality aren't goin

I see this said a lot but I'm not clear who else it could possibly be for besides people who like trying novel things. People who care about quality aren't going to eat impossible brand because its strongest quality is tasting like average meat within a specific format. To the same end, it's not superior in price either in my area (and that includes fast food). So who is it for besides people who want to ride the hype train?

ethbro 7y ago
Economies of scale will take care of price pretty quickly when there's that huge of a difference in raw material cost. Beef will never be able to optimize past feed conversion ratio. Plant-based meat still has a large chunk of the price in processing.
sdnlafkjh34rw 7y ago
I am a person who would eat these (and am a meat eater). I care about reducing my carbon footprint, have concerns about our food supply, and also the treatment of animals to some degree. I still eat meat, but as these products improve (and they are improving very quickly), I will have them more and more often as a change from meat. My wife is also vegetarian so it also means we can share more food together. There is definitely a use case for this, I've had impossible stuff with a lot of non vegetarians. In fact most vegetarians don't care about this product.
henrikschroder 7y ago
If I can get a burger that tastes just like a regular meat burger, but didn't require a cow to die, that's a win in my book, and I'll even happily pay a small premium for that. So there's the ethical perspective of it. In the long term, plant-based meat substitutes should be cheaper to produce than actual meat, and if you can get a burger that tastes just like a regular meat burger, but is cheaper, that's also a win. Burger King already features the Impossible Whopper, but at a premium. If that becomes cheaper than a regular meat Whopper, a lot of people, and a lot of other fast food chains will follow. So that's the economical perspective of it.
- geddy 7y ago
  It will be cheaper eventually, hopefully sooner rather than later. The only reason meat is as cheap as it is at the moment is because government subsidies on corn keep it that way. If we really paid the true cost including all of the water used to produce the grain and all that, it would be far more prohibitively expensive.
xenospn 7y ago
There are millions of people who don't eat meat. Calling this a "hype" is like calling EVs a hype because you grew up in a house with no electricity.
yibg 7y ago
I’m a meat eater but will switch to these at least part of the time of they are convincing enough. So probably people like me.

ethbro 7y ago

Economies of scale will take care of price pretty quickly when there's that huge of a difference in raw material cost. Beef will never be able to optimize past feed conversion ratio. Plant-based meat still has a large chunk of the price in processing.

sdnlafkjh34rw 7y ago

I am a person who would eat these (and am a meat eater). I care about reducing my carbon footprint, have concerns about our food supply, and also the treatment of animals to some degree. I still eat meat, but as these products improve (and they are improving very quickly), I will have them more and more often as a change from meat. My wife is also vegetarian so it also means we can share more food together. There is definitely a use case for this, I've had impossible stuff with a lot of non vegetarians. In fact most vegetarians don't care about this product.

henrikschroder 7y ago

If I can get a burger that tastes just like a regular meat burger, but didn't require a cow to die, that's a win in my book, and I'll even happily pay a small premium for that. So there's the ethical perspective of it. In the long term, plant-based meat substitutes should be cheaper to produce than actual meat, and if you can get a burger that tastes just like a regular meat burger, but is cheaper, that's also a win. Burger King already features the Impossible Whopper, but at a premium. If that becomes cheaper than a regular meat Whopper, a lot of people, and a lot of other fast food chains will follow. So that's the economical perspective of it.

geddy 7y ago
It will be cheaper eventually, hopefully sooner rather than later. The only reason meat is as cheap as it is at the moment is because government subsidies on corn keep it that way. If we really paid the true cost including all of the water used to produce the grain and all that, it would be far more prohibitively expensive.

xenospn 7y ago

There are millions of people who don't eat meat. Calling this a "hype" is like calling EVs a hype because you grew up in a house with no electricity.

yibg 7y ago

I’m a meat eater but will switch to these at least part of the time of they are convincing enough. So probably people like me.