There's two main reasons you would want to use auto-track. You should use auto-track if: - You don't have the resources to setup tracking code. - You want to

There's two main reasons you would want to use auto-track. You should use auto-track if: - You don't have the resources to setup tracking code. - You want to look at data that you forgot to track previously. We've heard a lot of stories of people launching a new feature and forgetting to setup tracking on it. If you have the resources to figure out and instrument everything you want to track ahead of time, then you should go ahead and do so. A manually tracked implementation is more likely to be correct than a autotracked one. Even so, auto-track is still useful as a tool for when you have new questions you want to ask or you realize that you need data that you aren't currently tracking. You should not use autotrack to perform fishing expeditions where you just look at all the data and try to make sense of it. You should still have some guiding questions and autotrack is a tool that makes it easy to get the data you need to answer those questions.