Heap has changed directions a lot over the last several years. When I about a year ago, they were going all-in on product analytics. They were focusing a lot on

Heap has changed directions a lot over the last several years. When I about a year ago, they were going all-in on product analytics. They were focusing a lot on new kinds of analysis features. The last project I worked on was their path analysis feature[0]. > So I suppose it would be fair to say Freshpaint:Segment :: Heap:Mixpanel (et al)? Yep! You hit the nail on the head. [0] https://heap.io/paths https://heap.io/paths