Kevin Butler is a fictional VP who appears in multiple adverts for the PlayStation 3, usually in a different position each time (such as "VP of Add More Awesome

Kevin Butler is a fictional VP who appears in multiple adverts for the PlayStation 3, usually in a different position each time (such as "VP of Add More Awesome"). My favourite is the ad for Modnation Racers, in which he appears alongside the (non-fictional) CEO of Sony, Jack Tretton [1] The battleships reference is because that code bears a resemblance to a sequence of moves for the guessing game battleships [2], where players take turns to choose squares on a grid to "attack", such as B4. The opposing player will announce either "hit", "miss", or "you sank my X". The most iconic potential phrase from the game is "you sank my battleship" which is referenced in various songs etc. [1] http://www.youtube.com/watch?v=EinxqwJCK8o http://www.youtube.com/watch?v=EinxqwJCK8o [2] http://en.wikipedia.org/wiki/Battleship_(game) http://en.wikipedia.org/wiki/Battleship_(game)