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Definitely, impressive stuff. That said, the Atlantic had rather a lot less than 130,000 employees to steer into a new direction... And Nokia needs to find a ne
by swombat 16y ago
Definitely, impressive stuff. That said, the Atlantic had rather a lot less than 130,000 employees to steer into a new direction... And Nokia needs to find a new niche where it will make some €40b of profitable business, if it is to avoid being acquired... in the large, public corporation world, it's grow or die.
- mbesto 16y agoVery true, but the Atlantic also has a steeper history, which may or may not be advantageous to it's ability to pivot. On one hand, the management probably realized that publishing has changed so much over it's 135 year lifespan so it was only natural for them to pivot. On the other hand, it may think that the company has been able to survive for so long by selling content. I don't know enough about the history of change within Atlantic to really give my opinion on it. At the end of the day this has to do with breaking a company's embedded culture and at least Nokia's CEO is taking the first steps to doing that. On a different note, I wonder if Microsoft will take a hint here. They essentially need to do the same thing.