This is how it should be; it’s how GDPR defined it to. Instead, the rules weren’t tight enough to stop the current shitshow we now have. Your explicit opt in i

This is how it should be; it’s how GDPR defined it to. Instead, the rules weren’t tight enough to stop the current shitshow we now have. Your explicit opt in is a nice single button click, on a modal that fills the entire screen. It tells you nothing about what happens, it’s just easy. Meanwhile, the rest is hidden away. And you still don’t know if those changes have any effect, especially if the tracking is also done server side. You’ll still get opted into all the emails by default, the needy ones that have to remind you every day that you made an account, and make you log in to disable them (to update their active monthly user count I’m sure). Of course, it’s working that way because companies share your data with so many random third parties that opting in for each one would scare you away. And most of them do similar things, it’s probably different teams or departments insisting on using their own tools. I don’t blame advertising for this per-se, I blame growth hacking too.