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1) That kind of targeting is even less useful outside of FB. You can upload gmail addresses to Google to target, or use something like LiveRamp to target on dis
by cm2012 7y ago
1) That kind of targeting is even less useful outside of FB. You can upload gmail addresses to Google to target, or use something like LiveRamp to target on display networks, but both options suck compared to FB.
2) Nothing beyond whats publically available.
3) It's not unusual to test different audiences, I've definitely tested all sorts. I'm sure thats how it started for Cambridge. Of course now, tin pot dictatorships hire them all around the world now to be basically a subpar FB agency, so they're happy with the PR.
- mbesto 7y agoSo are you saying CA wasn't effective at all? Or just as effective as any other agency is/could have been. I'm confused...
- cm2012 7y agoCA as an agency might be effective, but this big data scrape is not part of that (beyond marketing themselves as nefarious propagandists to skeezy buyers).
- larnmar 7y agoI would say there’s no evidence whatsoever which would tell us whether CA was more or less effective than any other agency might have been.
- taurath 7y ago> 1) That kind of targeting is even less useful outside of FB. You can upload gmail addresses to Google to target, or use something like LiveRamp to target on display networks, but both options suck compared to FB. Both google and FB are financially incentivized to provide as much granularity in targeting as possible so they can charge more money to advertisers, who'll get a better return and get promoted. All up until the point that it becomes a liability. Thats the line they're walking - you can totally target quite a few things that end up correlating to say, neurotic people, if you know your audience is neurotic people. You have enough of the dataset at that point.
- rhizome 7y ago>who'll get a better return Or so the story goes. Is it actually true that tighter audience restrictions (targeting) produce better returns?