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I assumed email lists of people who'd taken the personality tests, then maybe LAL off the back of that. How was the algorithmic targeting back then? I know I wo
by iamben 7y ago
I assumed email lists of people who'd taken the personality tests, then maybe LAL off the back of that. How was the algorithmic targeting back then? I know I wouldn't want to manually optimise against it now (with the right spend).
Just to caveat again - not my specialty, but very interesting all the same!
- cm2012 7y agoIt's even better now, but in 2016 it was still really good. in 2016 I was using FB targeting to find business owners who were in the market for loans, which is far more specific than democrat, independent, or republican!