Regarding why lawns even factor, bear in mind TFA is from a media station and the advice to get rid of one’s lawn is likely targeted to people as a small tactic

Regarding why lawns even factor, bear in mind TFA is from a media station and the advice to get rid of one’s lawn is likely targeted to people as a small tactical contribution to make. When you get people to make small changes like this, they’re more likely to support big changes in polls and at the ballot box. That’s the lever by which one moves government and industry.