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I think Nokia have repeatedly been making really dumb decisions about both their marketing and implementation. Some examples include: * Code-naming their phon

by Peaker 16y ago

I think Nokia have repeatedly been making really dumb decisions about both their marketing and implementation. Some examples include: * Code-naming their phones obscurely, making it nearly impossible to remember and later buying a phone you like. Compare "Galaxy S" and "iPhone 3G" with "N6310". * Not bothering to place the phone's name anywhere remotely visible on the phone, so you have to yank the battery out if you want to know your friend's phone model. * Repeatedly implementing really dumb design decisions without ever fixing them: When calling someone, the "Speaker" button temporarily means "End Call" in addition to the "End Call" button. What possible purpose does this serve? It means you need to bother your eyes and hands with the phone when explicitly need an eyes/hands-free experience! Many more of Nokia's decisions seem simply stupid. Does anyone see justification for these dumb practices?

dirtyaura 16y ago
Code-naming their phones obscurely, making it nearly impossible to remember and later buying a phone you like. Compare "Galaxy S" and "iPhone 3G" with "N6310". Nokia's phone naming strategy was certainly not dumb at the time. They built brand around 'Nokia', not around specific models. You had 'Nokia' phone regardless of the model, similarly as you currently have 'iPhone' regardless of the exact model. (And current iPhone numbering i.e. 2G, 3G, 4 is easy to remember just because there are so few models) It was an integral part of Nokia's strategy that there were many many models to choose from, any single strong model brand could have been hindrance for that strategy. Now, we can argue that in smartphone era, building strong model brands might be wiser strategy (Galaxy S), but that's another discussion. Nokia's model naming strategy was definitely not stupid in earlier times.

by Peaker 16y ago

dirtyaura 16y ago

Code-naming their phones obscurely, making it nearly impossible to remember and later buying a phone you like. Compare "Galaxy S" and "iPhone 3G" with "N6310". Nokia's phone naming strategy was certainly not dumb at the time. They built brand around 'Nokia', not around specific models. You had 'Nokia' phone regardless of the model, similarly as you currently have 'iPhone' regardless of the exact model. (And current iPhone numbering i.e. 2G, 3G, 4 is easy to remember just because there are so few models) It was an integral part of Nokia's strategy that there were many many models to choose from, any single strong model brand could have been hindrance for that strategy. Now, we can argue that in smartphone era, building strong model brands might be wiser strategy (Galaxy S), but that's another discussion. Nokia's model naming strategy was definitely not stupid in earlier times.