I was interested to discover recently a South-Asian-oriented show for San Jose Sharks fans on a local cable access channel. The only branding said "IND TV". The

I was interested to discover recently a South-Asian-oriented show for San Jose Sharks fans on a local cable access channel. The only branding said "IND TV". They seem to have some degree of approval from the Sharks, as they did remote taping and interviews inside the SAP Center itself. For the last 10 years or so, the Sharks have done a very poor job of outreach to nontraditional hockey audiences on their own. What the Predators and Golden Knights did in their respective markets should serve as models on how to boost interest and attendance. Despite the huge increase in population and disposable income in the past 25 years, the Sharks' attendance is well below that of, say, 23 years ago, when the team was awful but the building was full. They didn't even sell out the Stanley Cup Finals!