I don't even know why they do it... I was looking at dishwasher liquid the other day, wondering why it needs all that advertising on it. "New formula!" "Plus Ul

I don't even know why they do it... I was looking at dishwasher liquid the other day, wondering why it needs all that advertising on it. "New formula!" "Plus Ultra Action!" "Now 20% more effective!" "5% Free"... I'm just buying it for my plates and stuff, gee :D