Somewhat. Shell is probably trying to position themselves against their competition. Yes, it's probably near zero-sum game, but there's still competition betwee

Somewhat. Shell is probably trying to position themselves against their competition. Yes, it's probably near zero-sum game, but there's still competition between the various oil companies, etc. So by having Said take on more stores (due to the quality and volume he proved) means that Shell could take a bigger piece of the pie.