One of the realities of 'software eating the world' is managing client driven requests with finite engineering resource. Forcing sales to prioritise their requ

One of the realities of 'software eating the world' is managing client driven requests with finite engineering resource. Forcing sales to prioritise their requests amongst themselves (fight it out) periodically is generally good practice that all product teams should employ although doing this on global scale across multiple regions and products with same pool of engineers can be challenging.