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Looking at my "Designs" bookmarks folder, half of the websites have been shutdown and the other half I don't "love" any more. This proves two things for me, de

Looking at my "Designs" bookmarks folder, half of the websites have been shutdown and the other half I don't "love" any more. This proves two things for me, design has nothing to do with the success of a product, and the second: design is subjective and changes not only from person to person but also for you, there is an absolute chance that one design that you love now, may hate in future.

psychstudio 7y ago
I have to agree. I agonised over the design of our landing page but eventually came to the same conclusion. Plain text that gets as many selling points into the eyes of the visitor above the fold is what I believe is the most sensible route if you're debating bit to design your landing page.
- jjeaff 7y ago
  I think clean and attractive is key. At least for me. If you have a product I want and your landing page is well designed and clearly explains the product, then I am much more likely to try your product. I assume, right or wrong, that if you out that much work into your landing page, you must have put the same into your product. Now if your product stinks after trying it, I'll leave just as fast. But at least I have it a try. I'm sure I'm not unique in that regard. Now, if you are resource constrained, focus on the product first, of course.
richardreeze 7y ago
This is an ongoing debate in my head. Obviously, there are examples of both cases (e.g. Facebook is an "ok" design but Stripe is beautiful). Then there are other things. For example, this CB Insights post (https://www.cbinsights.com/research/personal-finance-apps-strategies/#design https://www.cbinsights.com/research/personal-finance-apps-st...) mentions a study where "Stanford psychologist BJ Fogg gauged people’s reactions to various websites and asked them what factors played the biggest part in their assessments, design was unanimously the most commonly-cited reason for trusting or not trusting a particular site." So I wouldn't say design has nothing to do with the success of a product, but it is true that it's not enough to make a product good.
puranjay 7y ago
I might be biased since I'm a marketer, but more businesses die because of bad or absent marketing than bad or absent design.

psychstudio 7y ago

I have to agree. I agonised over the design of our landing page but eventually came to the same conclusion. Plain text that gets as many selling points into the eyes of the visitor above the fold is what I believe is the most sensible route if you're debating bit to design your landing page.

jjeaff 7y ago
I think clean and attractive is key. At least for me. If you have a product I want and your landing page is well designed and clearly explains the product, then I am much more likely to try your product. I assume, right or wrong, that if you out that much work into your landing page, you must have put the same into your product. Now if your product stinks after trying it, I'll leave just as fast. But at least I have it a try. I'm sure I'm not unique in that regard. Now, if you are resource constrained, focus on the product first, of course.

richardreeze 7y ago

This is an ongoing debate in my head. Obviously, there are examples of both cases (e.g. Facebook is an "ok" design but Stripe is beautiful). Then there are other things. For example, this CB Insights post (https://www.cbinsights.com/research/personal-finance-apps-strategies/#design https://www.cbinsights.com/research/personal-finance-apps-st...) mentions a study where "Stanford psychologist BJ Fogg gauged people’s reactions to various websites and asked them what factors played the biggest part in their assessments, design was unanimously the most commonly-cited reason for trusting or not trusting a particular site." So I wouldn't say design has nothing to do with the success of a product, but it is true that it's not enough to make a product good.

puranjay 7y ago

I might be biased since I'm a marketer, but more businesses die because of bad or absent marketing than bad or absent design.