I believe it gives you all the "big picture" information you need in a very simple way (maybe that's why you call it bland). But I do find simplicity important.

I believe it gives you all the "big picture" information you need in a very simple way (maybe that's why you call it bland). But I do find simplicity important. This is hard to do with a product as complex as Stripe Atlas (just Google "form a company" and click around to see what I mean). But they pulled it off. And it looks beautiful. TLDR: I love a landing page that turns complexity into simplicity.