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VIDEO is our answer. We have been moving all of our content to a higher standard: 1. video 2. an EXPERT in the video with credentials 3. quality Q&A (with som

VIDEO is our answer. We have been moving all of our content to a higher standard: 1. video 2. an EXPERT in the video with credentials 3. quality Q&A (with some paid folks answers questions... that we don't really promote) best jason

a5seo 16y ago
ExpertVillage, developed the content farm video strategy, like 6 years ago... Almost exactly as you describe. Guess who founded that: Byron Reese the brains behind Demand Media's entire content algo system. http://www.demandmedia.com/executive-leadership/byron-reese/ http://www.demandmedia.com/executive-leadership/byron-reese/ So unfortunately, this isn't some new idea Demand missed... it's one they've moved beyond.
- gojomo 16y ago
  AOL's recently leaked 'AOL Way' playbook for content-farming also targets "70%" of all created pages having video.
deleted 16y ago
[deleted]
phlux 16y ago
no offense, but video is slower to be consumed than reading - you can't easily copy video and paste it into an email/im/tweet with the same efficacy as text. May I make a suggestion: transcripts. If you are going to provide video - provide a transcript of all the vids so they may be quoted. Make the transcripts hyper-links to the videos themselves. So if people copy the text and send it - they send a link to the vid along with it. I actually havent spent time on Mahalo, but just went over to look and I really like the how-to section at first glance. One of the things that is an utter failure of Quora; they have a ton of top-notch people using it - yet they have done NOTHING to seek out and curate information from the experts such that it threads together. For example, I go to the "startup advice" topic - and its a big pile of jumbled randoms. I cant go and actually learn anything more than a snippet. (not to mention the ability to search/sort and view stuff. The UI/UX is HORRIBLE.
- ylem 16y ago
  I think there is a contrast. If I need an answer and I need it now, then yes, transcripts are quicker. But, suppose I want to learn say, javascript, then a video lecture might be more useful. I wonder if they will do ads within the videos like youtube.
groby_b 16y ago
Great idea - hard to search, hard to cross-reference, almost entirely linear, slow to consume, much higher production costs. Yup. We need more of that.
- gojomo 16y ago
  I agree, but I fear we're not typical. (We're on this hyperliterate text-heavy HN site.) For many, reading and text-scanning is harder than watching/listening – hence the love of Qwiki, and the rush to video by all the content-farmers.
  - groby_b 16y ago
    There are many issues for the content farmers, too: * hard to search => less google juice * hard to cross-reference => less retention, harder to build link farms that aren't ferreted out quickly * slow to consume => higher bandwidth cost Then again, I wouldn't exactly mind if content farmers went out of business :)
crystalis 16y ago
SHILLY HAYS HERE, YOUR RESIDENT expert IN CHRISTMAS BINGO. CHECK OUT MY CREDENTIALS- I WAS A MALL SANTA, AND I HAVE TWO, THAT'S RIGHT, TWO GRANDMOTHERS!

a5seo 16y ago

ExpertVillage, developed the content farm video strategy, like 6 years ago... Almost exactly as you describe. Guess who founded that: Byron Reese the brains behind Demand Media's entire content algo system. http://www.demandmedia.com/executive-leadership/byron-reese/ http://www.demandmedia.com/executive-leadership/byron-reese/ So unfortunately, this isn't some new idea Demand missed... it's one they've moved beyond.

gojomo 16y ago
AOL's recently leaked 'AOL Way' playbook for content-farming also targets "70%" of all created pages having video.

deleted 16y ago

[deleted]

phlux 16y ago

no offense, but video is slower to be consumed than reading - you can't easily copy video and paste it into an email/im/tweet with the same efficacy as text. May I make a suggestion: transcripts. If you are going to provide video - provide a transcript of all the vids so they may be quoted. Make the transcripts hyper-links to the videos themselves. So if people copy the text and send it - they send a link to the vid along with it. I actually havent spent time on Mahalo, but just went over to look and I really like the how-to section at first glance. One of the things that is an utter failure of Quora; they have a ton of top-notch people using it - yet they have done NOTHING to seek out and curate information from the experts such that it threads together. For example, I go to the "startup advice" topic - and its a big pile of jumbled randoms. I cant go and actually learn anything more than a snippet. (not to mention the ability to search/sort and view stuff. The UI/UX is HORRIBLE.

ylem 16y ago
I think there is a contrast. If I need an answer and I need it now, then yes, transcripts are quicker. But, suppose I want to learn say, javascript, then a video lecture might be more useful. I wonder if they will do ads within the videos like youtube.

groby_b 16y ago

Great idea - hard to search, hard to cross-reference, almost entirely linear, slow to consume, much higher production costs. Yup. We need more of that.

gojomo 16y ago
I agree, but I fear we're not typical. (We're on this hyperliterate text-heavy HN site.) For many, reading and text-scanning is harder than watching/listening – hence the love of Qwiki, and the rush to video by all the content-farmers.
- groby_b 16y ago
  There are many issues for the content farmers, too: * hard to search => less google juice * hard to cross-reference => less retention, harder to build link farms that aren't ferreted out quickly * slow to consume => higher bandwidth cost Then again, I wouldn't exactly mind if content farmers went out of business :)

crystalis 16y ago

SHILLY HAYS HERE, YOUR RESIDENT expert IN CHRISTMAS BINGO. CHECK OUT MY CREDENTIALS- I WAS A MALL SANTA, AND I HAVE TWO, THAT'S RIGHT, TWO GRANDMOTHERS!