Well intentioned effort for sure, and it looks useful enough that I will probably give it a try. But unfortunately the problem is not with individuals who might

Well intentioned effort for sure, and it looks useful enough that I will probably give it a try. But unfortunately the problem is not with individuals who might use this; the problem is with the masses of other voters who will still easily be manipulated by targeted messaging tailored to their personality. Yes this tool makes that targeting and tailoring more difficult for one person at a time, but I suspect this is not enough to overcome the larger effects of the masses. I wonder (does anyone know?) are there other efforts out there that take an approach that does not rely on the highly unusual case of the individual user taking the initiative?