I think the author is trying to say that you're trading high fixed costs to get near-zero marginal costs per client acquisition. If you're only planning on wor

I think the author is trying to say that you're trading high fixed costs to get near-zero marginal costs per client acquisition. If you're only planning on working with half a dozen clients every year, the distinction is mostly academic. If you're running an agency that has a new project kicking off every other week, the difference could be huge.