> For all its efforts, the money Google earned from its nonadvertising ventures only ever accounted for a mere 15% of their revenue. 15% of Google's revenue is

> For all its efforts, the money Google earned from its nonadvertising ventures only ever accounted for a mere 15% of their revenue. 15% of Google's revenue is still a quite large business. Having online advertising badly weaken isn't enough to kill the firm, unless they sell the profitable parts to try to bail out the unprofitable core business. The assumption that Google will collapse is probably still true, but only because most companies don't last long term. The bigger firms often take quite a while to fade though.