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Thanks - I was about to e-mail you. So far, my feedback is that you would definitely benefit from some help with your copywriting. In addition to the previously
by spanktheuser 16y ago
Thanks - I was about to e-mail you. So far, my feedback is that you would definitely benefit from some help with your copywriting. In addition to the previously mentioned errors, you need to think a little bit about what your benefit is to your customers. Consider telling a story instead of reciting bullet points - "Company X wondered if their customers liked the new search page design. 15 minutes later, they knew, thanks to Poplytics. 10 minutes after that, the old design was restored." I think you also need to do some research into what sort of needs your customers have, and position your benefit statements to address those needs. For example, you mention satisfying customers. That's probably a real need. But is it the most important one? What about "answering those pesky questions the guy in marketing always asks" or "gather visitor's ideas about how to improve any page on your site?"
Finally, at first blush this does seem similar to KISSinsights. And there may be some overlap with UserVoice and Get Satisfaction. You might want to think about what problems you solve better than those companies.
Best of luck!