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It depends what you're doing. Press releases can be a handy tool if you're actually announcing news, not that some previously unknown startup by a relatively un
by ericgs 16y ago
It depends what you're doing. Press releases can be a handy tool if you're actually announcing news, not that some previously unknown startup by a relatively unknown team has come into existence.
You should pursue coverage as soon as your startup is ready for people to start using it and then at regular intervals thereafter as you add compelling features or have otherwise marketable milestones.
- paulcarneyjr 16y agoI agree. The Press Release is somewhat effective, but is becoming very overused. You are better off building a good followers on Twitter and providing your information through that channel. They will generally be more interested in what you have to say.