I was actually meaning it in terms of advisory consulting since that's what I do :) But my experience has been very similar to yours -- I find myself focusing

I was actually meaning it in terms of advisory consulting since that's what I do :) But my experience has been very similar to yours -- I find myself focusing more and more on product strategy and less on engineering process as I move forward in my career. Clients are increasingly going to body shops for that kind of work, and I have no interest in competing in a race to the bottom.