I am a founder of software house that was using magenta/purple colors in commercial products even when it was not hip back then in 2007. The main signals behin

I am a founder of software house that was using magenta/purple colors in commercial products even when it was not hip back then in 2007. The main signals behind those colors: out of the box, above and beyond, useful, pretty much reliable while being somewhat playful and comfortable. Had a few supercilious looks when I presented the products and corresponding logos to my peers back then, but it all played well in commercial terms. Customers loved the aesthetics. Regarding goliath companies using the same guerrilla design: they are mostly dishonest. But any mass design is somewhat dishonest, so I cannot blame them here.