I like the concept, looks like the Pebble of phones. But there's something that bus me. Given that it's "designed to be used as little as possible" I don't unde

I like the concept, looks like the Pebble of phones. But there's something that bus me. Given that it's "designed to be used as little as possible" I don't understand why the price tag is 350$. There are other phones with the same functions that are way cheaper. The worst android phone you can get is at least 200$ less than this.