The classic example of a redesign done right is with eBay. eBay's background used to be a (very) bright yellow, which looked pretty bad even for the web in 200

The classic example of a redesign done right is with eBay. eBay's background used to be a (very) bright yellow, which looked pretty bad even for the web in 2009. When they initially changed it to the current white, the designers received enough complaints to change it back for fear of loosing parts of their userbase. They still wanted to change the background to pave the way for other websites, so slowly, over several months, they lightened the shade of yellow until it became white. [a] This concept has been applied by many other "big" websites - Amazon, Dell, Google, and Yahoo come up as examples. [b] [a]: https://theuxblog.com/blog/redesigning-user-experience https://theuxblog.com/blog/redesigning-user-experience [b]: https://articles.uie.com/death_of_relaunch/ https://articles.uie.com/death_of_relaunch/