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Tangentially: Why do today's startups have the same magenta/purple gradients in design? Literally every contemporary website just reeks of the same cookie cutte
by spectramax 7y ago
Tangentially: Why do today's startups have the same magenta/purple gradients in design? Literally every contemporary website just reeks of the same cookie cutter magenta and purple aesthetics. From Firefox to Apple advertisements - so much purple. Don't modern designers introspect this trend?
- garganzol 7y agoI am a founder of software house that was using magenta/purple colors in commercial products even when it was not hip back then in 2007. The main signals behind those colors: out of the box, above and beyond, useful, pretty much reliable while being somewhat playful and comfortable. Had a few supercilious looks when I presented the products and corresponding logos to my peers back then, but it all played well in commercial terms. Customers loved the aesthetics. Regarding goliath companies using the same guerrilla design: they are mostly dishonest. But any mass design is somewhat dishonest, so I cannot blame them here.