But if they could, why don't they, then? I mean, would you willingly put a subpar product to market if you could do better? I'm all for laziness, ignorance an

But if they could, why don't they, then? I mean, would you willingly put a subpar product to market if you could do better? I'm all for laziness, ignorance and greed explaining the decision-making of most people and companies (that much isn't even up for debate IMHO, and I include myself very much on average), but when presented with a choice I don't think most people avoid better decisions. In psychological studies, we always seem to try to reach the best outcome based on information available at the time — it's not even 'serious', it's because the human brain like to play, and consequently win, whatever the game / stakes. Like avoiding lava when walking on tiles in the street.